Saturday, October 20, 2012

6 Captivating Steps On How To Make A Killer Sales Video In Network Marketing

Learn To Reach Hundreds Or Even Thousands Of Prospects By Incorporating A Sales Video In Your Network Marketing

In todays post I'm going to share with you some steps on how to create a Sales Video.
Network Marketing as we know is a people business, a Relationship business, so being able to present one to one or face to face, some would say belly to belly is of a good idea.

Let's say, that you are in a certain town or state, and you do have a propect that is miles away from your location. And as much as you would want to go to them to present your opportunity to provide a personal touch as they say, would be hard

However, with the advent of digital age, why not take advantage of it, to maximize more your Network Marketing.

Before making a sales video, you must first make a draft, a master plan, these are the things tat you have to consider :
  • Targeted Concern Your Product Has To Solve
  • Be very crystal clear to the problem that you are about to solve by your opportunity think of one main thing.
Reason: The clearer it is, the better it is, more sponsoring conversion

  • Know Your Targeted Audience
It has a better conversion rate if your approach in your sales video is like you are really talking to your targeted audience. You are valuing your time here, because people that will take interest to watch your video with a well format sales script , will have a high probability in sponsoring.

Structuring Your Sales Video
Structuring your video is really important because your main purpose here is to lead them to your main intent which is to make them take action to join or buy from you without violating their values.

The 6 Steps To Create A Sales Video

1. Story
People love stories, and stories are really powerful tool to guide people to what ever it is that you do want to relay while they are being entertained.
Successful people and Leaders always use story with their speeches to connect with their followers deeply.
Stories are very enticing, so with the proper use of it to identify the problems of your target audience, the better.

2. Solution
Once you've already laid out the problem by using the storytelling technique, you may then introduce the solution, which is your opportunity.
Explain exactly how your opportunity will solve their problem, just always remember the KISS formula, Keep It Short and Simple. The psychology behind this is, human mind absorbs information well, if details are direct and simple.

3. Benefit
The more that you can tap the emotions of your audience with the elaboration of your benefits the better.  You must atleast lay down 3-5 benefits of your opportunity.
Now to surface effective benefits you may ponder this question :
What does and How can my opportunity help my target audience?
And then if you want to triggger emotional response with your audience, you may dig deeper the benefits that you have provided by using this question, "So What?"

4. Fact
Since human mind is programmed to rationalize, providing some facts about your opportunity may aid in the persuasion process of your Sales Video.

5. Guarantee
If you can notice some infomercials after providing benefits and details about their products, most of the video is bombarded with guarantees and testimonials.
Again, this is a very powerful triggering factor to the emotions of your audience.
This is already your preclosing technique on your Sales Video.
So bombard your video with atleast 5-7 testimonials of your members already experiencing some profound results about  your opportunity.

6. Action
All of your effort will turn into a waste if you forgot to put some call to action. After structuring well your Sales Video, you may already guide your audience to take some action like pointing them to certain clickable button where they can already get started and partner up with you.

If you could almost limit your sales video from 20 below the better, because you are trying to catch up the interest span of your audience.

You may take a look of a sample of Sales Video by clicking HERE.

So there you have it, the 6 steps on How To Create A Sales Video. Hope you appreciate my post for today.

Till my next post.

To Your Success,
















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